Our Story
Welcome to Barrel Shoppe
From Matthew Hagel, Founder & CEO
After more than thirty years in the beverage industry, I decided to bring everything I’ve learned from the supplier side to the distributor world into one place: Barrel Shoppe.
I had watched the growing excitement around single barrel spirits but noticed that enthusiasts didn’t always have easy access to the variety or depth they were looking for. So I set out to change that. Barrel Shoppe was born from a simple idea: to connect people not just to the bottle, but to the story behind it.
Here in Lafayette, California, we’ve built a space that reflects that philosophy. The Shoppe is filled with reclaimed wood, barrels, and a counter where neighbors drop by to chat, learn, and explore something new. And for those visiting us online, we’ve brought that same personal touch to our website by sharing detailed tasting notes and distillery insights so you can discover great spirits from home, as if we were walking you through it in person.
Because of long-standing relationships in the industry, our inventory includes exclusive selections that are truly turning heads. I’m deeply grateful to the team that helped turn this vision into reality, and to our customers who have supported us every step of the way. Your enthusiasm and encouragement have made this journey unforgettable!
At Barrel Shoppe, we specialize in single barrel spirits—bourbons, ryes, and tequilas that come from one carefully chosen barrel rather than a blend. Each one is one of a kind, shaped by its wood, aging process, and environment. Once it’s gone, it’s gone. That’s part of the magic.
Whether you’re a collector, gift giver, or just beginning your journey into fine spirits, Barrel Shoppe offers something for you. From a single bottle to a full barrel’s worth for special occasions or corporate gifting, we’re here to make your experience personal, memorable, and rooted in genuine passion for the craft.
Our doors opened in March 2024, and from day one we’ve been overwhelmed by the warmth and support of our community. Thank you for helping us grow, share stories, and raise a glass together. We can’t wait to see where the next chapter takes us!